When we speak about coaching in a business context, it is similar to coaching in a sports context. After all, the goal is to win, either for a team, an athlete or a professional. Coaching is defined as extending traditional training methods to include focus on (1) an individual’s needs and accomplishments, (2) close observation, and (3) impartial and non-judgmental feedback on performance
As a member of the International Association of Coaching (certifiedcoach.org), they provide education and certification opportunities. The ISC was founded by Thomas J. Leonard, who is credited as the founder of the modern coaching profession.
The IAC aims to:
Stand for the continuous development and practice of coaching excellence worldwide.
Step up to its unique position as a premier global standard for coaching mastery in practice, with a focus on experienced coaches.
Be an inspirational magnet for governments, organizations, clients, and coaches who want to learn about coaching mastery in practice.